Wael Lassoued

Art Director based in Paris. I spent two years at Louis Vuitton Malletier, working on brand content and visual communication, before founding WLD Artwork, my creative studio, in 2026.

My work sits between luxury and lifestyle: visual identity, packaging, editorial and campaign imagery. I like giving shape to what has none yet, a scent, a memory, a brand intention, and building visual worlds where object, packaging and image tell the same story. Generative AI is part of my toolkit, and I direct it the way I would direct a shoot: a frame, a light, an intention.

Beyond design, my background is entrepreneurial. It shaped the way I work: project management, team leadership, creative consulting and a pragmatic eye for what an image has to do once it leaves the screen, on a shelf, in a hand, on a phone.

I create distinctive identities at the intersection of luxury, object and image. Available as an Art Director or right hand to an Art Director, in a studio or an agency.

• Expertise:Art direction, visual identity, packaging, editorial, campaigns, creative consulting
• Tools:Photoshop, InDesign, Premiere Pro, generative AI
• Mail:wld.artwork@gmail.com
• Instagram:@wldartwork
• Based in:Paris, France