Stil Park is a menswear brand with thirty years of history, built on cut, fabric and detail. The brief: a complete identity refresh that keeps the house’s rigour while bringing it into today’s wardrobe.
The new identity is led by a galloping horse, hand-carved in linocut and redrawn as a mark, paired with a serif wordmark, a deep green and bright orange palette and a stripe pattern. The system runs from labels and packaging to the e-commerce experience.
Brand identity, art direction and digital design. Campaign imagery produced with directed AI generation.
