POP SHOP is a new-generation popcorn brand launching in Paris, built around one simple idea: taking popcorn out of the cinema and into everyday life, on a walk, with a coffee, as a treat.
The identity rests on a single open mark, declined into a pattern, a red and cream stripe and a playful tone of voice, from paper and cups to the storefront and the team’s uniforms. A second line, POP COFFEE, extends the system to drinks.
Brand identity, packaging, retail and uniform design, ahead of the opening. Launch imagery produced with directed AI generation.
