Souvenirs is a fictional fragrance concept for Louis Vuitton, built on one idea: giving shape to scent. Smell is the sense most directly wired to memory, so each fragrance is treated as a frozen moment, distilled into colour, form and texture.
Brand concept, naming, logo, packaging, editorial booklet and campaign imagery were developed as a single visual language, where the bottle, the paper and the image evoke what cannot be shown.
Graduation project, LISAA Paris.
